The Hora brothers won Best of Show during the 2019 Iowa State Fair 'pitch-off' for their business Continuum Ag. Mitchell Hora is an agronomy alum and his brother David will join the agronomy family as a freshman this Fall.
Continuum Ag was established by Mitchell as an agricultural consulting company offering soil sampling and fertility analysis. With a realization that traditional agronomic consulting only addresses the chemical soil component, Continuum Ag has differentiated itself by working with growers that take a more holistic approach, recognizing the physical and biological aspects of soil as well.
"Quantifiable soil health data and standards are lacking. This gap creates uncertainty in how to achieve soil improvements and perpetuates lack of upside for growers. If standardized and benchmarked, soil health can provide a foundation for farm productivity, land value, crop premiums, and sustainable sourcing. Continuum Ag’s software imports soil data from many different sources and converts to universal format so that it can then benchmark metrics such as nutrients, organic matter, and CO2 for different geographies, soil types, and cropping systems. Not only does this capability quantify soil health, it identifies soil health drivers and gives Continuum Ag an ability to offer growers a high confidence roadmap to soil improvement."
The “Great Iowa State Pitch Off: STANDING InnOVATION,” was hosted by Iowa State University at the Iowa State Fair to showcase the energy and creativity of young entrepreneurs and how that results in innovation and entrepreneurial projects that impact Iowa communities and businesses.